Flexmort Meets Royal Family Following Prestigious Award

Simon Rothwell, managing director of Flexmort, was invited to the palace to celebrate his firm winning a Queen’s Award for Enterprise in Innovation. At the reception for winners of Britain’s most coveted commercial prize, he also spoke to Prince Philip, Princess Anne, Princess Eugenie and the Duke of Gloucester.

Simon said: “It was just superb. The Queen gave a bit of a smile when she described my business as ‘very different.’

“Prince Philip also had a great sense of humour. My line of business is always a bit difficult to explain to people, especially at parties. When I was chatting to Princess Anne, Prince Philip came past and told her ‘he’s the one who deals with dead people’ and they both had a laugh. We had a fantastic evening. It was very relaxed, with canapes and lots of champagne.”

Flexmort team meets royal family following prestigious award

The Queen’s Award recognises commercial success as a result of innovation. Since the business was established in 2010, turnover has doubled year-on-year.

Flexmort products are widely used by both the NHS, hospices and the funeral industry. Products vary from single-body cooling solutions to cold rooms, pop-up systems and traditional mortuary refrigeration capable of handling hundreds of deceased.

One of the company’s most successful products was developed due to Mr Rothwell’s experience as a former police officer. He witnessed the trauma suffered by bereaved parents having to see their child in the clinical setting of a mortuary.

His company came up with the CuddleCot, a gentler and more dignified solution. It is now used on maternity wards and has been featured in national newspapers, on radio, and even on EastEnders during a storyline about a stillbirth.

Lord-Lieutenant Presents Flexmort Team With Queen’s Award

The palace visit followed a recent presentation at Flexmort’s premises. Dame Janet Trotter visited the Gloucester headquarters to formally hand over the award which the company will hold for the next five years. Also present at the ceremony was Gloucester MP Richard Graham and Gloucestershire County Council chief executive Peter Bungard.

Mr Graham said: “Flexmort is a great example of a company that sprang up almost by accident through some innovative thinking by an individual, Simon Rothwell. Whether it’s cooling systems for bodies, or enabling families to preserve their DNA, Flexmort is continuing to innovate in a way that will impact us all.”

Mr Rothwell said: “This award has come as a huge boost to me and all the staff who have worked tremendously hard to ensure our ground-breaking products are in demand around the world. We really appreciate the help of many AAPT members who worked with us in the early days as their input helped shape many of our product designs.”

Find out more about Flexmort

Posted in

What is a CuddleBlanket™?

July 14, 2023

In times of grief and loss, finding solace and comfort is paramount. We understand the emotional journey families face during such difficult moments, which is why we created the CuddleBlanket™. This innovative and compassionate offering aims to provide solace and a lasting connection for grieving families. The CuddleBlanket™, part of the Flexmort family, is a…

Flexmort becomes the main website sponsor for AAPT

June 23, 2023

Flexmort have become the official sponsor of AAPT from June 2023 to June 2024, cementing a long-time partnership. The Association of Anatomical Pathology Technology (AAPT) is the recognised professional body for anatomical pathology technologists employed in hospital and public mortuaries across the United Kingdom. They also welcome equivalent anatomical pathology technologists from overseas. Formed in 2003…

Flexmort’s warehouse space set to double

April 18, 2023

There are some exciting changes happening at Flexmort as we start the work to more than double our warehouse capacity to match current and future demand. This is just the start of many exciting changes that will help us to provide even better support to hospitals and funeral directors. We now offer education solutions and…

Case Study: CuddleBlanket at the Watford Hospital

November 8, 2021

Lyn Anderson, Mortuary Manager at the Watford General Hospital, tells of her experiences with the CuddleBlanket cooling system.

Case Study: CadSeal Repatriation Foil for Funeral Director

November 2, 2021

We were approached by a funeral director asking for a means to safely recover and transport a body that had been deceased for some time.

Flexmort Meets Royal Family Following Prestigious Award

August 2, 2016

Simon Rothwell was invited to the palace to celebrate Flexmort winning a Queen’s Award for Enterprise in Innovation.

Lord-Lieutenant Presents Flexmort With Queen’s Award

June 27, 2016

Gloucestershire’s Lord-Lieutenant has presented the Flexmort team with a Queen’s Award for Enterprise in Innovation.

Dealing with Ebola Contaminated Deceased Bodies

October 16, 2014

Dealing with the deceased who are contaminated with Ebola presents a range of challenges. Find how Flexmort products can help.

Factors to Consider when Selecting a Body Storage Facility

October 10, 2013

Consider the following factors in the selection of a facility for body storage so that you can get quality services and value for money.

Advantages of Mortuary Fridges and Refrigerated Cabinets

August 5, 2013

A mortuary is used for storing the deceased in a constant refrigerated environment. Discover the advantages of mortuary fridges.

Leave a Comment