Lord-Lieutenant Presents Flexmort With Queen’s Award

Gloucestershire’s Lord-Lieutenant has presented Flexmort with Britain’s most coveted commercial prize, a Queen’s Award for Enterprise in Innovation.

Dame Janet Trotter visited the headquarters of Roftek Limited, trading as Flexmort, to formally hand over the award which the company will hold for the next five years.

Also present at the ceremony was Gloucester MP Richard Graham and Gloucestershire County Council chief executive Peter Bungard.

Lord-Lieutenant Presents Flexmort Team With Queen’s Award

The business, based in Waterwells Business Park, Quedgeley, designs and manufactures flexible mortuary storage and cooling solutions used by both the NHS and the funeral industry.

Managing director Simon Rothwell launched the enterprise in 2010 after a chance remark by his brother-in-law that UK hospitals were struggling to cope with a rise in obesity. This meant many bodies were too large for traditional mortuary refrigerators. It led him to develop a range of cooling units which would allow a body to be stored anywhere, including a bed, trolley or coffin, without the need for a cold room.

As a former policeman, he had also witnessed the trauma suffered by bereaved parents having to see their child in a mortuary. The entrepreneur came up with a solution now widely used on maternity wards – the CuddleCot which has been featured in national newspapers, on radio, and even on EastEnders during a storyline about a stillbirth.

A cooling pad inside the crib allows the baby to be kept in a room with the parents for longer, instead of having to be moved to a mortuary. Midwives and other experts say giving a family this time is crucial because it enables them to form a bond. This helps them come to terms with the death of their baby, for example by taking photographs, dressing the infant, or simply staying close.

Moses basket for the CuddleCot cooling cot

The company also provides mobile mortuary domes, which can be put up quickly in the event of a disaster, and other temporary storage facilities providing extra capacity. These include the AirCool12 system, a mobile mortuary that can be set up in 20 minutes to handle multiple casualties.

Presenting Mr Rothwell with a cut glass bowl, Dame Trotter said: “I’m amazed by everything you have achieved. You clearly have huge potential. There is vision, hard work, innovation, excellence and there is team work. We are proud you are here in Gloucestershire and thinking of expanding.

Mr Bungard also read a proclamation from a scroll signed by the Queen.

Mr Graham said: “Flexmort is a great example of a company that sprang up almost by accident through some innovative thinking by an individual, Simon Rothwell, backed by the experience of Warwick University’s incubator approach to business ideas. It’s great to have Flexmort here in Gloucester and committed to providing apprenticeships, and to grow locally with exciting expansion plans. Whether it’s cooling systems for bodies, or enabling families to preserve their DNA, Flexmort is continuing to innovate in a way that will impact us all.

Flexmort team meets royal family following prestigious award

Mr Rothwell will also attend a reception hosted by the Queen at Buckingham Palace for winners of the Queen’s Award.

He said: “This award has come as a huge boost to me and all the staff who have worked tremendously hard to ensure our ground-breaking products are in demand around the world. I couldn’t have wished for more, given that the company has only been going for a few years.

Find out more about Flexmort

Posted in

Fuller Inquiry – Protect your business with Access from Flexmort

January 3, 2024

“The Independent Inquiry into the issues raised by the David Fuller case Phase 1 Report, was published on 28th November. This phase of the Inquiry has been to establish what happened in the Maidstone and Tunbridge Wells NHS Trust. Based on the evidence heard and reviewed by the Inquiry team, the report makes a total…

Your business is in safe hands with Access from Flexmort

December 27, 2023

“The Independent Inquiry into the issues raised by the David Fuller case Phase 1 Report, was published on 28th November. This phase of the Inquiry has been to establish what happened in the Maidstone and Tunbridge Wells NHS Trust. Based on the evidence heard and reviewed by the Inquiry team, the report makes a total…

When did you last service your AirCool?

November 27, 2023

Talk to our expert team about how we can help your winter capacity preparations & ensure you’re ready to go this winter. We provide servicing, spare parts, & a range of body & coffin storage units for rent or purchase, with immediate availability. Call: 08455 333561 or email: info@flexmort.com

Do you know what a CuddleBlanket is?

November 24, 2023

The CuddleBlanket provides grieving families an opportunity to spend time with their loved ones without having to cool the whole room. Some families wish to spend time with their loved ones either at home or in the hospice, rather than at a funeral home. The portable CuddleBlanket can be used to turn any bed into a refrigerated…

Emily’s Gift Charity Race Day – “an emotional, but essential day”

November 20, 2023

In support of local Gloucestershire charity Emily’s Gift, the Flexmort team along with representatives of the Funeral profession, attended a charity Race Day event at Cheltenham Racecourse this week. Emily’s gift aims to raise £500,000 to fund the employment of a psychologist for children having cancer treatment and their families on the Emily Kent Unit…

We’re proud to sponsor the Death: A Changing Industry podcast

November 2, 2023

We’re proud to sponsor the Death: A Changing Industry podcast. Join them as they delve into the dynamic & ever-evolving world of Death, examining the shifting traditions & practices that shape how we say goodbye to loved ones. With guests such as Actor Jason Watkins, TV Presenter Ollie Ollerton, Author Julia Samuel & more! “Through…

What is a CuddleBlanket™?

July 14, 2023

In times of grief and loss, finding solace and comfort is paramount. We understand the emotional journey families face during such difficult moments, which is why we created the CuddleBlanket™. This innovative and compassionate offering aims to provide solace and a lasting connection for grieving families. The CuddleBlanket™, part of the Flexmort family, is a…

Flexmort becomes the main website sponsor for AAPT

June 23, 2023

Flexmort have become the official sponsor of AAPT from June 2023 to June 2024, cementing a long-time partnership. The Association of Anatomical Pathology Technology (AAPT) is the recognised professional body for anatomical pathology technologists employed in hospital and public mortuaries across the United Kingdom. They also welcome equivalent anatomical pathology technologists from overseas. Formed in 2003…

Flexmort’s warehouse space set to double

April 18, 2023

There are some exciting changes happening at Flexmort as we start the work to more than double our warehouse capacity to match current and future demand. This is just the start of many exciting changes that will help us to provide even better support to hospitals and funeral directors. We now offer education solutions and…

Case Study: CuddleBlanket at the Watford Hospital

November 8, 2021

Lyn Anderson, Mortuary Manager at the Watford General Hospital, tells of her experiences with the CuddleBlanket cooling system.

Leave a Comment